Variable printing is one of the hottest buzzword in direct marketing. So what is it and why is it attracting so much attention? Variable, as it is known, is short for Variable Data Printing or VDP. VDP is the ability to change the print content of each piece in a single press run. This allows you to target multiple demographic groups or even to personalize print content for every individual on a mailing list in a single press run.

Bayard has a long history and extensive knowledge of both direct mail and variable printing. We have made major investments in Canon,Xerox and Konica Minolta digital production printing presses as well as state of the art facilities to process direct mail.

In fact we even have our own official US Postal Service substation in-house. So your mailing gets into deep into the USPS system fast and efficiently. Add to that the authoring software and expertise to make practical use of VDP and you have a complete variable direct mail solution.

Variable can be used with almost any type of printed piece, a post card, a letter, a catalog or any of the wide range of specialty media available from Bayard. Bayard can produce new layouts for variable data use or in many cases modify your existing work to accept variable data information.

Don’t let yourself be deterred by the complexities of this variable marketing. Bayard has tamed variable and can put it to work for your business today.

Call us for help and advise on your next project, we're here to help.