Postcard marketing is the distribution of postcard advertisements to a targeted audience. They are among the most affordable forms of direct mail marketing. First, select a specific target market area to mail your postcards. You can design your businesses postcard to spread the word about your brand or promote products, services, coupons, and more.
Almost everyone reads postcards. Your customers take in your message as soon as your card reaches their hands. Depending on your goals, you can drive recipients straight to your website with a QR code, send out informative surveys and questionnaires, or highlight products or seasonal offers.
Postcards offer high-quality marketing for a very low investment. In fact, a postcard is the most cost-effective form of targeted marketing available. Not only is the printing inexpensive, in most cases the postage rate is much lower. This makes promotional postcards affordable for any size business or organization.
The effectiveness of a postcard campaign is easy to track. You know exactly how many postcards were mailed out and exactly how many new inquiries, leads, and/or sales were generated. In addition, the measurability of postcards makes them an especially good method for test marketing. You can mail out smaller postcard batches of different offers and then evaluate which offer produced the best response rate.
Unlike other forms of direct mail, postcards aren’t hidden within an envelope or packet. This allows the recipient to clearly see your offer while sorting through the day’s mail. Because no additional steps are required, your postcard makes an immediate impression. Postcards can be sent to prospective customers, brand new clients, preferred customers, or any market segment you choose. By designing your postcard and offer toward a well-defined and specific target audience, your marketing efforts become much more effective. Chances are you receive promotional postcards in your mailbox almost daily. If you are wondering why that is, well it’s because…POSTCARDS WORK!