Whether you work for an ad agency,
a design studio, an in-house design
group, or as a freelance resource, you
need to offer your customers high-
value solutions. New ways of solving
old problems. And more timely, more
effective ways of reaching and
influencing their customers.
That’s what digital printing
is all about.
Digital printing offers
design freedom
Take advantage of high-quality, full-
color printing that delivers results
you’ll be proud of. With digital printing,
you can get sharp text and lines plus
rich, detailed halftones. Moreover,
digital printing supports an extremely
wide range of paper sizes, stocks,
weights, and finishes (both coated and
uncoated). Because paper cost is often
less of a factor in short run printing,
you’re likely to have the flexibility to
specify papers that have previously
been out of reach.
Digital printing’s fast
You always want to say “yes” to clients,
even when they come to you with
“impossible” deadlines for new projects
or updates. Digital printing makes it a lot
easier, because it delivers high-qual-
ity printed pieces in hours not days.
That speed makes digital printing a
powerful tool for responding to rapidly
changing markets. And with far less of
the available time allocated for printing,
more of the time is yours—giving you a
better opportunity to do work you’ll be
proud of.
And electronic collation right on press
offers fast results for jobs that mix mul-
tiple weights or types of paper.
Digital printing supports
variable data printing for
maximum effectiveness
With traditional printing, every copy
is identical. Unfortunately, nobody can
say that about existing or potential
customers. But with digital printing,
each printed piece can be customized
in many ways. You can incorporate a
recipient’s name, location, or any
other information a database may
contain, including images, colors and
design elements.
Messages targeted at individual read-
ers’ interests and needs are far more
convincing and effective. They deliver
higher response rates—up to three
times higher for mailings. As a result of
that efficiency, digital printing’s cost per
lead or sale is low. And its cost-effec-
tiveness is high.
Digital printing makes short run
printing practical and
cost-effective
With traditional printing, most of the
cost is getting on press. While that
makes the per-piece cost of long runs
attractive, it often makes short runs pro-
hibitively costly. That can mean missed
opportunities for your clients—and
for you. Digital printing can make the
shortest runs practical and cost-effec-
tive, right down to printing just a single
high-value copy.
Choose digital production, and there’s
never a need to print more than is actu-
ally needed. That eliminates two of the
biggest expenses in traditional printing:
storage and obsolete inventory. More-
over, when clients aren’t waiting for old
literature to run out, they can com-
mission new work from their favorite
source—you—a lot sooner.
Digital printing’s a natural
An all-digital printing process is the
natural extension of your computer and
design applications. It works seamlessly
and intuitively with the way you work
now. And it’s a natural for providing
fast, powerful, innovative, cost-effective
solutions to your clients, too.
Why digital printing?
Digital printing brings designers more flexibility
and new options for printed communications.
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Designing for success
Why digital printing?
